Ash Shoes, Boots & Sandals
Born out of his passion for footwear after being brought up in a family that ran a shoe store, Patrick Ithier founded Asf Footwear in 2000. It was when he was working at Charles Jourdan that the young designer met Italian entrepreneur Leonello Calcani. The pair put the first Ash designs into production and never looked back. A meeting of the minds the brand is an explosion of knowledge and passion based on the concept of world experience combined with their view of the ‘Ash Girl’, a fictitious avatar developed by the pair.
So what is the Ash Girl? She is inspired by the world around her, by the experience of travel, music, adventure and rebellion. Influences by Bohemia, glamour and the effortless potential of the mind and a sense of playfulness. Their muse is open minded and wild. This is reflected in the footwear which is developed by the company. They made their name with their original collections of fashion sneakers followed by the hidden wedge trainers and boots which became the cornerstone of the Ash brand. They now offer ready to wear collections of shoes, boots and sandals for the style conscious Woman and have even experimented with men’s and Children’s collections.
They always use the finest quality leathers, so the boots, for example, are made from sumptuous calf leather with leather and fur linings. ‘Ash Sportsline’ provides true comfort and fashion that the adventure minded young woman needs. Creating a level of style and innovation which can only be described as Modern Classics. Ash Mainline offers a range of boots and sandals which can be worn on a daily basis and won’t break the bank. The Boho looks of fringes, stitching and studs combine to create true works of art for your feet and which can be combined with top branded clothing to create the perfect look.
Ash Ankle Boots
Core to the collection is the brand’s collection of super high fashion ankle boots. The original hidden wedge trainer boot has been joined by a full collection of leather ankle boot styles combining all of the elements that made the brand famous. Cool and Bohemian fringing, studs and embroidery combine for effortless style, comfort and wearability. You wear Ash Boots and the message is out! This girl knows how to dress, is single-minded and adventurous.
Take a look at some of the ankle boots from the current collection: